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APPLIANCE DIRECT CONSUMER PRIVACY POLICY FOR THE INTERNET



The Appliance Direct Company is sensitive to your privacy issues on the Internet. We believe it is important you know how we treat the information about you that we receive via the Internet.

OUR GENERAL POLICY

When it comes to consumer data collected electronically, Appliance Direct strives to provide notice, choice, access and security-in precisely the ways described below. In general, you, as an existing or new consumer-customer, can visit Appliance Direct on the World Wide Web without saying who you are or revealing any information about yourself. Our web servers collect the domain names, not the e-mail addresses. This information may be aggregated on a "no names" basis to measure the number of visits, average time spent on the site, pages viewed, etc. Appliance Direct uses this data to measure the use of, and improve the content of, our sites.

HOW YOUR CONSUMER DATA MAY BE USED

There are times when Appliance Direct may collect information from you, such as your name and street and/or e-mail address. When information is requested, we will try to let you know, at the time of collection, how we will use it. Usually, the personal information we collect is used only to respond to your inquiry, process an order, allow you to access specific account information, or advise you of special promotions, discounts and updates . If you register with Appliance Direct website online, we may use this information to provide you with custom information about Appliance Direct offerings in support of your business needs. Technologies such as "cookies" or "web trackers" may be used to provide you with tailored information. A cookie is a tiny element of data that a web site can send to your browser, which may then be stored on your hard drive so we can recognize when you return. You may set your browser to notify you when you receive a cookie. Other new and innovative technologies which may enable us to customize our offerings to better meet our consumers' needs may be used if and as they become available.

NON-CONSUMER COMMUNICATIONS

Appliance Direct engages regularly in electronic communications with persons and entities other than consumer end-users. This includes communication with business entities with which Appliance Direct has an existing or prospective business relationship and their employees or agents. In addition, communications utilizing Appliance Direct -provided computer equipment and/or e-mail addresses are considered non-consumer usage and are therefore not encompassed by the Appliance Direct Privacy Options.

OTHER WAYS TO PROTECT YOUR PRIVACY

1. If you receive solicitations for products or services not of interest to you, promptly notify the solicitor that you do not want to receive any further unwanted solicitations. 2. Remove your name from many national mailing and telephone solicitation lists by contacting the Direct Marketing Association and asking them to add your name to their "Do Not Solicit" files. You may contact the DMA by writing to Direct Marketing Association, Mail Preference Service, P. O. Box 9008 , Farmington , NY 11735-9008. 3. Only provide your personal data to companies whose brands you know and trust and whose privacy policies are clearly disclosed for you to read. 4. Spam, or unsolicited bulk e-mail, can be reduced by avoiding the following practices: o Posting to an online service or any Internet bulletin board. o Posting in a use net newsgroup or mailing list. o Spending time in chat rooms or with an online service that displays your address. o Including yourself in an unprotected online service members directory. o Opening any attachments to unsolicited e-mail. o Signing up for a "removal service" — you may be adding your name to a spammers list. 5. Pro-active anti-spam steps you can take include: o Be careful about replying to spammers. It only confirms your active e-mail address. If you can confirm their address, send spammers a certified letter instructing them to stop all further e-mails. o Open a second e-mail account for "public postings" such as newsgroups or chat rooms. o Check whether your browser is disclosing your address. If so, reset your browser or use a free product to block it. Report spammers to your Internet service -their anti-spam policies may help.

SECURITY STATEMENT

In an effort to make your visit both efficient and safe, all transfers of credit card and personal information via this site meet the Appliance Direct Company's rigorous Internet security standards.

A FEW CAUTIONARY POINTS

CHILDREN'S ONLINE PRIVACY PROTECTION ACT COMPLIANCE: THIS SITE IS NOT INTENDED FOR PERSONS UNDER 18 YEARS OF AGE. BY ENTERING THIS SITE, USERS REPRESENT THEY ARE 18 YEARS OF AGE OR OLDER. • Occasionally, our site may contain electronic links to other sites. If you chose to go to those sites, their Privacy Policy and Privacy Preferences (if any) will apply, not Appliance Direct. • Changes to this Policy: Please check this privacy policy periodically to inform yourself of any changes. Although we reserve the right to modify or supplement this privacy policy, we will provide notice to you on this Web site of any major changes for at least 30 days following the change.



Third-Party Web Beacons: We use third-party web beacons from Yahoo! to help analyze where visitors go and what they do while visiting our website. Yahoo! may also use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by Yahoo!, click here.


Thank You.