About Us

Sam Pak started in the appliance business at 17 years old delivering and installing appliances.  Years later after owning his own retail store he in 1995 thought there was a better way. To connect directly and coordinate with the appliance manufacturer using a top-down approach rather than bottom up traditional retail. The result was less staff (No merchandising Department begging for deals) and better deals for the customer such as out of box product. Now  a quarter-of-a-century later he and Appliance Direct have become a Mainstay in the central Florida area.